Sonos Warns Us About The Impending Dumb Smart Speaker Apocalypse


What: A new Sonos campaign aims at the limitations of your standard smart speaker.

Who: Sonos, Anomaly

Why we care: Estimates peg 2017 smart speaker sales at about $4.4 billion, and they anticipate that will jump to $17.4 billion by 2022. Now Sonos is warning us of the limitations of a run-of-the-mill voice-assisted speaker, particularly when it comes to music lovers.

ALSO READ   Man United to add defender with £53m release clause

We’ve all experienced the difference between the marketing of a product and that product IRL–look no further than any fast food menu ever created. Here, Sonos cleverly brings that perception-versus-reality approach to smart speakers, while making a solid case for its own offering.

ALSO READ   Duke girls's tennis suffers first ACC loss, but rebounds with sweep of Clemson

418 total views, 1 views today

Facebook Comments

Related Posts Plugin for WordPress, Blogger...